Having the best lens for product photography will enable you to photograph products in the best way possible. If you are a product photographer and want your photos to be as good as possible. You must make sure you have the right equipment.
By doing this, it becomes easier for your photos to sell a product or service.
Meanwhile, if you have just started your online business, and you are looking to take amazing photos of your products. You have identified the camera you need, but you wonder, is there a particular lens I should use?
Well, the truth is a camera will only be as good as its lens. Therefore, you need to pay close attention to the lens you purchase.
Product photography, especially for eCommerce, is the single most crucial aspect of your online campaign. This is because this is how you will create an impression on your targeted visitors.
These are the people who have also ordered before, so they have a standard in what they expect from the items they buy.
If you don’t produce a standard of photos that match their expectations. It’s unlikely the product will sell as well as you expect it to perform.
By taking great photos, you can take your business to a whole new level of profitability.
In this post, I will give an overview of what I think are the five best lenses for product photography. Therefore, you can find out which one will work best for your situation and needs.
The 5 Best Lenses for Product Photography
|Rank||Title||Item Name||Price (from)||Amazon Rating||Amazon |
|1||Best Product Photography Lens||Canon 100mm, Nikon 105mm, and Sony 90mm Macro lens||$574||4.7||Canon|
|2||Beginner Product Photography Lens||Canon, Nikon, or Sony 50mm Lens||$120||4.8||Canon|
|3||Best Third-Party Lens for Product Photography||Sigma 105mm f/2.8 EX DG OS HSM Macro||$579||4.6||Canon|
|4||Best Telephoto Lens for Product Photography||The 70-200mm f/2.8 Lens||$1,498||4.5||Canon|
|5||Close-Focusing Lens for Product Photography||Nikon AF-S DX 85mm f/3.5G Micro||$796||4.5||View on Amazon|
- The 5 Best Lenses for Product Photography
- So, what is the best lens for product photography?
- Best Product Photography Lens – Canon 100mm, Nikon 105mm, and Sony 90mm Macro lens
- Beginner Product Photography Lens – Canon, Nikon, or Sony 50mm Lens
- Best Third-Party Lens for Product Photography – Sigma 105mm f/2.8 EX DG OS HSM Macro
- Best Telephoto Lens for Product Photography – The 70-200mm f/2.8 Lens
- Close-Focusing Lens for Product Photography – Nikon AF-S DX 85mm f/3.5G Micro
- Final thoughts about the best lens for product photography
So, what is the best lens for product photography?
To clarify, there is no single lens that will suit everyone. I have selected the five best lenses based on what people choose and use successfully to get the job done.
Before I detail these lenses. I first need to outline some of the features you should be looking for when selecting a lens for product photography. Below are some of these features.
Adequate Field of View: You want to capture as much product as possible in each photo you take.
To do this, you must choose a lens that has an adequate field of view. It doesn’t matter if you want to take a wide shot or a detailed close-up.
Good image quality is essential in product photography. You need to capture as much detail as possible when taking photos of your products. This is because it will help you sell or market your product as well as build brand awareness.
Well-Constructed Lens – A lens that is well built can withstand the weight of your camera. It doesn’t matter how expensive or cheap a lens is. If it doesn’t have the right build quality, then you will struggle to use it.
Sharpness – Having a sharp lens will give you the ability to capture clear and in-focus photos of your products. A blurry image will not show the actual quality of your product.
However, this is not everything that comes with choosing the best lens for product photography.
Furthermore, as a bonus, I will include some additional information to help you decide which one is the best option for your situation.
In addition, we have reviewed the best lenses for food photography if your product is food.
Best Product Photography Lens – Canon 100mm, Nikon 105mm, and Sony 90mm Macro lens
What is a macro lens?
A macro lens is a lens that can focus significantly closer than usual. As a result, this is useful in product photography because it allows you to photograph a tiny object from a greater distance.
It is funny that most people don’t realize macro lenses until they find out about product photography. It seems the petite version of lenses is often not created for macro photography.
Features of a Macro Lens
Focal Length – Macro lenses vary in focal length and the size and distance from which you can focus on a subject. The price of each will also vary. The focal length ranges from 90mm to 500mm.
One of the most significant benefits of a macro lens is its ability to give you a shallow depth of field. To clarify, it is the effect where your image is in focus, but the background and foreground are blurred.
Moreover, a macro lens gives you a crisp and clear image that doesn’t look like it has been taken using a digital camera. It adds a touch of class, making people who see your images wish they could have what you have to offer.
Creative Use – Another great feature of macro lenses is their creative use. This is because you can include hidden and almost impossible objects to photograph when taking photos using a standard lens.
For example, you can use a macro lens to create a little mini life-sized dollhouse without having to spend thousands of dollars on real estate for it. To do this, all you need is your macro lens and some imagination.
Why Do I Recommend a Macro Lens for Product Photography?
The macro lens is used to capture the details and quality of a product. It would be best if you chose a lens that can be used for this.
This is why I recommend you get a macro lens if you are serious about getting your product photography up to par with some of the best in the business.
This stands out from other lenses because it allows me to capture close-up images with vivid detail. This is why I recommend it for product photography.
The ability to focus on a tiny subject will allow you to photograph items that are typically hard to photograph. It’s a great way to add a touch of class to your images.
The macro lens will also give you the ability to create miniature life-sized scenes. This is very useful for various scenarios where an item can be shown in miniature, whether on a table, on display, or as part of your product.
Beginner Product Photography Lens – Canon, Nikon, or Sony 50mm Lens
What is the 50mm Lens?
The 50mm lens is an ideal choice for a beginner. It’s affordable and will allow you to take some high-quality images of your products without spending too much money.
Warning: Before you go and buy a 50mm lens, you need to understand it is not a macro lens. This means that it cannot focus on small subjects like a macro lens can.
However, it does have the ability to give you a shallow depth of field. This is a great feature that will allow you to keep your product in focus while also including more elements in your scene.
The 50mm lens is classified as “normal” because it can work at various distances. Standard lenses are valuable in many scenarios as they can show a whole scene without being able to zoom in or out.
Features of a 50mm Lens
The 50mm lens has a fixed focal length.
The 50mm lens is best used for taking portrait images of people and close-up objects. It’s an excellent choice for beginners as it is affordable and has a decent focal length that makes it easy to take some pretty good photos.
While it is not a macro lens, the 50mm lens can still capture detailed images. It also has the ability to give you a shallow depth of field.
Best Third-Party Lens for Product Photography – Sigma 105mm f/2.8 EX DG OS HSM Macro
What is the Sigma 105mm f/2.8 EX DG OS HSM Macro?
The Sigma 105mm f/2.8 EX DG OS HSM Macro is one of the top choices for beginners and professionals alike for third-party lenses. This is because it has a good build quality, good optics, and is very affordable.
It is the cheapest true macro lens available in the market. However, do not let the price fool you into thinking it produces some cheap quality photos.
Moreover, this Sigma lens produces fantastic quality photos. The handling of this lens is sturdy, mainly because it has a large, easy-to-spin focus ring.
Features of the Sigma 105mm f/2.8 EX DG OS HSM Macro
The Sigma 105mm focal length macro is best used for taking close-up photos of products to showcase their quality.
In addition, the lens’s minimum focus distance is only around 45 cm, which is very close for taking close-up photos of smaller items such as jewelry or similar things.
The Sigma 105mm f/2.8 EX DG OS HSM Macro is aimed at budget shooters.
However, it offers quite a bit of quality for the price. So, it will be worth your while if you want to try your hand at some product photography without spending much money.
The lens has a reasonably big focus ring, making it easy to quickly and accurately change settings.
It also has a maximum aperture of 2.8, making it optimal for taking photos in dim light.
The lens is sturdy and reliable because it has been built using high-quality glass.
Why Do I Recommend the Sigma 105mm f/2.8 EX DG OS HSM Macro for Product Photography?
I recommend the Sigma 105mm f/2.8 EX DG OS HSM Macro lens because it is one of the best options in its category. It has a good build quality, a wide aperture, versatile use, and is very affordable.
The lens is not too heavy to hold for more extended periods and will allow you to take some great photos that you can share with friends and family.
It also has some excellent optical capabilities that will allow you to take some fantastic quality photos.
The Sigma 105mm f/2.8 EX DG OS HSM Macro lens is also a great choice because it is not too expensive. Therefore, it makes it a great option if you are just getting started in the world of product photography.
For those who are on a budget, this lens offers good quality at an affordable price.
Best Telephoto Lens for Product Photography – The 70-200mm f/2.8 Lens
What is the 70-200mm f/2.8 Telephoto Zoom Lens?
The 70-200mm f/2.8 Telephoto Zoom Lens is one of the best lenses for product photography because of its versatility, superb quality, and ability to perform in all lighting conditions.
This lens can perform well even in low light settings thanks to its fast aperture of 2.8 and built-in diaphragm function, reducing vibration.
It is portable, which makes it easy for you to take it with you wherever you go. Likewise, it also comes in a very compact yet elegant package, making it very convenient to carry around.
The lens will give you the ability to take close-up photos of your product or even zoom in on your subject without any problems.
Features of the 70-200mm f/2.8 Telephoto Zoom Lens
It has a maximum aperture of 2.8, which means that it will bring out natural colors in your photo and have a shallow depth of field.
It also has a variable maximum magnification of 1:3.8 to 1:5.6, which allows you to take photos of your product from all sorts of angles and distances.
The lens focuses close, which means that as your camera gets closer to the subject, you will have a clearer image in focus.
It has an internal focus system, which means that the focusing mechanism is located within the lens itself rather than on the camera’s body.
The lens is also weather-resistant, which means that you can shoot in the rain, snow, and other unfavorable weather situations without any problems.
Why Do I Recommend the 70-200mm f/2.8 Lens for Product Photography?
In addition to being the best long lens for product photography. The 70-200mm f/2.8 lens can also be used to take photos of landscapes, sports, and wildlife in good lighting conditions without any problems.
With a telephoto lens, you can take close-up photos that let your subject shine through while still getting a clear shot of it from a distance.
This makes it especially useful when taking photos of products in relatively dim lighting conditions.
Certainly, its ability to keep distance will help you get rid of distractions around you, giving your photo more focus.
It also has a tilt-shift feature that allows you to control the angle of the lens and create some interesting effects for your photos.
The lens is straightforward to use and is compatible with most cameras. Above all, you can get great results no matter what kind of camera you have at home.
It will allow you to take better photos of your product while still keeping things within your budget.
This lens is also good if you want to get into the world of macro photography.
Close-Focusing Lens for Product Photography – Nikon AF-S DX 85mm f/3.5G Micro
What is the Nikon AF-S DX 85mm f/3.5G Micro?
The Nikon AF-S DX 85mm f/3.5G Micro lens is an excellent choice for product photography because of its extremely close focus ability.
This lens can reach a minimum distance of 2 inches (5cm) from the subject with no problems, which allows you to take some awesome close-up photos of your product.
This lens is also very lightweight, so you will not find it difficult or awkward to hold it for long periods while taking photos. It weighs just over 2 pounds (0.9kg), so it is comfortable to carry around with you.
The lens is also compact, making it easy for you to carry it around with you wherever you go.
Features of the Nikon AF-S DX 85mm f/3.5G Micro
It is an autofocus telephoto lens with a maximum aperture of f/3.5.
The lens has a constant maximum magnification of 1:1, similar to that of the other DX lenses in this line.
It does not require a camera body with an autofocus motor, which means that it can be used with non-AF bodies.
The lens is also compact and small, making it easy to use and carry around wherever you go.
It comes with a motor for automatic focusing, which will enable you to focus quickly and accurately on the subject of your choice.
Why Do I Recommend the Nikon AF-S DX 85mm f/3.5G Micro Lens for Product Photography?
The Nikon AF-S DX 85mm f/3.5G Micro lens is a bargain, as it is inexpensive and packed with features that will make your photography experience more enjoyable.
This lens is an autofocus telephoto lens that can reach a minimum of 2 inches from your subject without any problem, which means that you can take some awesome close-up photos of your product.
This lens is also very lightweight, so you can carry it with you wherever you go without any problems.
Similarly, the lens is also compact and small, making it easy to use and carry around wherever you go.
It will provide great quality images from all distances without giving up any of the features found in more expensive lenses.
The motorized focus system makes it easy for you to focus quickly and accurately on the subject of your choice.
You can also take photos with this lens in all kinds of weather conditions without having to worry about the lens damaging it.
The lens also offers a variable magnification for sharper photos.
Final thoughts about the best lens for product photography
Consider other factors that might affect your product photography. Even with the best camera and lens, lousy lighting and unsteady hands will ruin the photo.
Investing in some studio lights, editing software, tripod, and drapes will give a boost to your product photos.
When looking for a good product photography lens, remember that the most expensive lenses do not necessarily result in the best photos. Look over the pros and cons we have listed here to compare the lenses and discover the one that suits your needs.
I have listed the features to look out for when choosing a lens for product photography. Please make sure you pay close attention to these lens features and ensure the lens you select meets all or most of them.
Do not be fooled by searching for a fast lens if you are only interested in product photography. Your subject is not moving or going anywhere. Therefore, you do not need the fastest lens in the market.
However, if you want a multi-functional lens, consider balancing the different needs you have to match your selected lens.
Which is your pick for the best lens for product photography? Please share your thoughts in the comment section below!
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