In this article, we review the key trends shaping the lawn-mowing industry. If you are running a lawn care business or just starting in the industry, it is important to know the trends and start shaping your business toward these.

Introduction

Starting a lawn mowing business is a big deal. Many homeowners need to keep their lawns looking neat and green. Like everything else, this industry will change. An influx of new technology, eco-friendly practices, and much more will drive changes in the industry.

In this article, we review what the future holds for lawn mowing businesses so that you can future-proof your business as a lawn care business owner.

Right now, the lawn mowing business is booming. Many homeowners want their lawns to look great, and because they do not have the time or are unwilling to do it themselves, they are willing to pay someone to do it.

As an owner of a lawn-moving business, you might wonder how to stay ahead of the curve. This article will help you know the trends and help you stay ahead.

The Key Trends that are shaping the lawn-mowing industry

1. Use of Technology

The use of technology is a key trend that will shape the lawn-mowing industry. Technology will impact the lawn-mowing sector in several ways. 

The use of technology is a key trend that will shape the lawn-mowing industry. Here are some of the ways:

1a. Robotic Lawn Mowers

The first is through the use of robotic lawnmowers. These smart machines can mow your client’s lawns independently, saving time and effort. By using such smart machines, you can benefit by having a lower cost of serving your clients and serving more clients in a day.

Maybe you could even spend some of your extra time playing golf.

1b. GPS Tracking & Mapping Software

Another trend related to technology is GPS tracking and mapping software to optimize scheduling for your clients’ routes. Software as simple as Google Maps or Apple Maps can help you easily plan your daily routes. This would make it easier for you to get to your next appointment and make your customers happier.

1c. Weather Forecasting Apps

You can also use weather forecasting apps to make your work easier. By checking the weather forecast before heading out to your clients’ calls, you can avoid working in the rain or extreme heat, ensuring you and your equipment are safe. It is also way easier to cut grass or a hedge when it is dry than when it is wet, so why not use weather forecasting to help you work better?

1d. Eco-Friendly Equipment

The last technological advancement we will focus on is using eco-friendly equipment. Many service providers are using battery-powered mowers and electric trimmers, which are becoming more popular. Aside from having lower noise levels, they produce less environmental pollution and can attract eco-conscious customers or those needing their lawn care done even when they need utmost silence at home. 

2. Eco-friendly practices

More and more homeowners are becoming environmentally conscious. As a lawn-mowing business owner, you can benefit from adopting eco-friendly practices to help you grow your business. Believe it or not, this is becoming a huge consideration when choosing lawn-mowing service providers.

2a. Battery-powered or electric equipment

First, you can embrace the use of battery-powered lawnmowers and trimmers or electric ones. These equipment produce zero emissions, have less noise pollution, and an even better benefit for you is that they require less maintenance.

2b. Organic Chemicals

Secondly, homeowners are becoming increasingly weary of using chemicals on their lawns. Harsh chemicals and pesticides can harm the environment and negatively affect the health of their families and pets.

With this in mind, you should embrace organic lawn care products as a service provider. Therefore, you should use organic fertilizers, pesticides, and herbicides. These will assure your clients that you are using environmentally friendly options.

2c. Xeriscaping

Lastly, there is a growing trend known as Xeriscaping. In Xeriscaping, you prefer drought-resistant plants that do not require as much watering or irrigation. This trend is becoming prone in areas with water shortages or where watering your lawn is only allowed in certain months, such as in the summer.

3. Customization and personalization

Homeowners have greater expectations from their lawn-mowing service providers. They expect them to offer tailored lawn care packages based on their unique requirements. These can be differentiated based on the size of their lawn, their budget, the types of services they require, and so on.

Customers often feel dissatisfied when a service provider cannot customize its services to meet the client’s needs. Customers will not hesitate to switch to another provider if their current one cannot meet their expectations.

3a. Better Communication

In addition, with the rise of technology, homeowners also expect better efficiency and communication from their lawn care service providers. They want to be able to request or schedule their appointment online and even pay for the services received online.

3b. Appointment Booking

Many homeowners want to receive notifications or reminders when they are due for an appointment and receive updates on their lawn progress. Others expect their lawn care service provider to be their source for learning more about their lawn and how to keep it looking healthy. Service providers slow to adapt to these changing homeowner’s needs risk losing customers to their competitors.

3c. Reliable and Consistency Services

Moreover, homeowners also expect reliable and consistent services from their lawn care providers. This includes always showing up on time, completing tasks promptly, and providing high-quality results. Customers will likely switch to another provider if a lawn care service provider fails to deliver on these expectations.

Finally, good customer service is crucial in retaining customers in the lawn care industry. Homeowners want to feel appreciated and have their concerns addressed.

Strategies to future-proof your lawn care business

Now that you know the key trends shaping the lawn-mowing industry, it is important to focus on what to do about it in your business. To future-proof your lawn-care business, you should adapt your business towards these trends.

1. Embrace Technology

Invest in the latest technology that can help you be more efficient and offer higher-quality services to your clients. 

• Invest in battery-powered or electric equipment that is better for the environment and less noisy.
• Invest in scheduling software to help you plan your calls
• Use Google Maps or Apple Maps to help you get around
• Where possible, invest in client-facing software to enable them to schedule an appointment, pay online, or even learn more about how to care for their lawn.

2. Focus on Sustainability

Adopt eco-friendly practices to appeal to environmentally conscious customers. This will also make your clients see you as a responsible and forward-thinking business.

• Transition to electric or battery-powered equipment. Highlight to your customers that you use these for their environmental benefits.
• Use organic products such as pesticides, herbicides, and fertilizers. Educate your customers that these are better for their families and pets.
• Promote the use of Xeriscaping and smart irrigation systems to conserve water and maintain beautiful lawns all year round. 

3. Provide Excellent Customer Experience

Customer’s needs are changing. To set your business apart from your competitors, you should:

• Provide personalized services – develop customized lawn care plans for your clients based on their lawn size, budget, and other needs. 
• Invest in a user-friendly mobile app for your clients to book an appointment, track their lawn progress, and communicate directly with you as their service provider. If you cannot have an app, a mobile-friendly website will work just as well.
• Have customer education content on your website. Educate your customers on the best lawn care practices, the benefits of using eco-friendly options despite their cost, and more. This will position you as an expert and build trust with your clients.

4. Diversify Your Lawn Care Services

Expand your service offerings to open new revenue streams and attract more customers.

• Landscaping services – offer landscaping design and installation services. This will help you become a full lawn care service provider offering a comprehensive solution to your clients.
• Seasonal services – offer seasonal services like leaf removal during the fall season, snow shoveling, and spring garden maintenance.
• Recurring subscriptions – offer your clients the option to pay for their services regularly (monthly, quarterly, etc.). This will create a recurring revenue stream for you.
• Commercial contracts are where the big money is. Explore opportunities to offer services to schools, parks, office complexes, and residential estates. These contracts will provide more stable and long-term revenue. 

5. Invest in training & development

• Employee training, especially on customer service, the latest technology in the industry, and eco-friendly practices.
• Attend industry conferences to stay informed on emerging trends and network with other professionals.
• Encourage your team to be certified as landscaping professionals. This builds your credibility and trust and demonstrates a commitment to providing great client service. 

Final thoughts on the key trends shaping the lawn-mowing industry

The lawn mowing business is one of the most profitable businesses. Several trends, such as technology use, eco-friendly options, and customization, will shape it throughout the years.

In this article, we have reviewed the key trends that are shaping the lawn-mowing industry.

You can future-proof your lawn care business by preparing your business to embrace technology, adopt sustainable practices, and invest in learning.

The key to success in the lawn mowing industry lies in adapting fast to these trends, being innovative, and staying true to customer needs. 

As homeowners seek beautiful and well-maintained lawns, your business should be at the forefront of delivering exceptional service to continue growing. 

Frequently Asked Questions Related to the Key Trends Shaping the Lawn-Mowing Industry

What are the latest technological advancements in the lawn-mowing industry?

One of the biggest technology trends shaping the lawn-mowing industry is the use of robotic lawnmowers. Robotic lawnmowers are smart devices that can mow your lawn without requiring you to move it around. These mowers use sensors and GPS technology to navigate the lawn, often achieving even cuts every time.

Furthermore, many of these robotic lawnmowers can be controlled using your smartphone or voice assistants such as Alexa, Siri, and Google Assistant. This saves you time and makes lawn care more convenient and efficient.

Why are Smart Irrigation Systems becoming popular?

Smart Irrigation Systems are becoming popular for several reasons. First, they help save water by using sensors and weather data to only water your client’s lawn when necessary. This not only conserves water, which is a precious resource but also reduces water bills.

Secondly, these systems provide a huge convenience for many homeowners. They can control their system remotely using a smartphone app, making it easier to water their lawns even when away from home.

Third, smart irrigation systems promote healthier lawns by providing the right amount of water at the right time. This reduces the risk of overwatering or underwatering, which can harm grass and plants.

Moreover, as people become more environmentally conscious, the demand for eco-friendly solutions like smart irrigation continues to grow. When homeowners adopt smart irrigation systems, they can contribute towards environmental conservation efforts by ensuring they only irrigate when necessary and with the right amount of water.

Adopting smart irrigation technology can set your lawn care business apart from your competitors and attract tech-savvy customers. Additionally, offering smart irrigation installation and maintenance services can open up new revenue streams for you.

Is there a growing demand for eco-friendly lawn care services?

Yes, there is a growing need for homeowners seeking eco-friendly lawn care services. As more homeowners become environmentally conscious, they become more open to working with eco-friendly service providers. 

You can achieve this by adopting practices such as using organic pesticides, fertilizers, and herbicides that are safer for humans and pets. You can also achieve this by using battery-powered or electric equipment that is less noisy and more sustainable.

Another option is to advise your clients to use water-efficient irrigation systems, which would benefit them and the planet by conserving water. 

Are there any demographic shifts impacting the industry?

As the current population age and dual-income households rise, more homeowners prefer to use lawn-mowing service providers. 

Furthermore, the younger population, especially millennials and Gen Z, prefer spending their time on their hobbies rather than on tasks such as lawn mowing. This creates more opportunities and an increased demand for lawn-mowing businesses that cater to their needs. 

How are customer expectations changing in the lawn mowing industry?

More homeowners expect that their lawn care service providers can provide personalized and customized solutions, including fertilization, aeration, pest control, and more. They also expect their service providers to be up to date with the latest trends, provide timely service, and use the latest sustainable solutions.

Furthermore, they expect timely and efficient service and convenient payment options, such as paying online.

Homeowners today are also more environmentally conscious. They want lawn care services that use eco-friendly products and practices. This means fewer chemicals and more organic treatments. It’s not just about having a green lawn anymore; it’s about being green while doing it.

Moreover, technology is playing a big role. Customers appreciate companies that use smart tools like automated mowers and apps for scheduling and tracking services. This makes the process smoother and gives homeowners peace of mind, knowing they can easily manage their lawn care from their smartphones.

Is the lawn mowing industry becoming more competitive?

Yes, the lawn mowing industry is becoming increasingly competitive, with new players entering the market and established companies expanding their services. This competition means that companies need to innovate and improve constantly to stay ahead.

We are seeing a rise in new technologies and a growing number of small businesses entering the market. Homeowners now have more choices than ever before. They can choose traditional lawn care services or opt for robotic lawn mowers that can do the job with minimal human intervention.

Moreover, eco-friendly options are gaining popularity. Many companies are offering electric mowers and organic lawn treatments. This shift appeals to environmentally conscious customers and sets businesses apart from the competition. 

So, staying updated with the latest trends and innovations is crucial for anyone in the lawn mowing industry. 

Are there any new regulations or laws affecting the lawn-mowing industry?

Some cities and states have implemented water usage restrictions, which have impacted the lawn mowing industry, especially in drier regions or during hot months like in the summer. Additionally, there are regulations around noise levels and lawnmower emissions, which are prompting companies to switch to electric or battery-powered equipment.

Many cities have also incentivized businesses and homeowners to adopt more eco-friendly lawn care practices. This includes rebates for purchasing electric lawnmowers and other energy-efficient equipment. These changes are not just about complying with new laws but also about appealing to environmentally-conscious customers.

By going green, lawn mowing businesses can attract a broader client base willing to pay a premium for sustainable services. Electric mowers are quieter, so you can work in noise-sensitive areas without disturbing the peace. 

How is the demand for sustainable landscaping affecting the industry?

The demand for sustainable landscaping has shifted towards drought-resistant plants, efficient irrigation systems, and natural lawn care techniques. This trend is beneficial for the environment and for the longevity of lawns.

As homeowners become more eco-conscious, they seek ways to make their lawns more sustainable. This means opting for native plants that require less water and maintenance. These plants are hardy and attract local birds and other animals, creating a mini-ecosystem in your backyard.

Efficient irrigation systems are another game-changer. Drip irrigation and smart sprinklers ensure water is used wisely, reducing waste and saving money on utility bills. Natural lawn care techniques, like composting and organic fertilizers, are gaining popularity. They help maintain healthy soil and reduce the need for chemical treatments.

This shift towards sustainability is transforming the lawn mowing business. Companies that offer eco-friendly services are in high demand. 

By embracing these trends, lawn care businesses can attract new customers who value environmental responsibility. 

How are social media and online reviews impacting the lawn mowing industry?

Social media and online reviews are crucial in shaping customer perceptions and influencing their decision-making in the lawn-mowing industry. Positive reviews and professional social media presence can attract new customers, while negative reviews can significantly impact a company’s reputation. 

Thus, companies need to have a strong online presence to stay competitive in the market. Social media platforms like Facebook, Instagram, and Twitter offer lawn-mowing businesses a chance to showcase their work through photos and videos. 

Potential customers who see a beautifully manicured lawn are likelier to reach out for your services.

Moreover, engaging with followers by responding to comments and messages builds trust and a sense of community. It’s not just about posting; it’s about creating a dialogue.

Online reviews on platforms like Google and Yelp are equally important. Encouraging satisfied customers to leave positive reviews can boost your business’s credibility and attract more clients.